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SEO is a short form for Search Engine Optimization. It describes a series of technique which improve the visibility of a website in SERP. The aim of such optimization is to rank as extremely as possible for a confident search query. Naturally, this is easier said than done. And everything else is about strategy, techniques, tactics and finesse – the Search Engines look at over 200 “signals” when evaluating web pages, and every year they add over 400 refinements – so a key part of our job is keeping your website at the leading edge…because we do really know how SEO works!
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